Product Personalizer

Offer Product Customization, Increase Demand & Customer Loyalty

There are endless product choices available in the marketplace. So, find an innovative way to stand out from the crowd. Differentiate your business from your competitors by offering a powerful product personalizer from your online store.

Things that are different always attract people. Because of technological advancement, it is easier for businesses to offer customers personalized products. So, offer a product customizer from your eCommerce website to increase sales along with customer loyalty and stand out from your competitors. This also increases the CRO.

Use InkyBay Product Personalizer To Find The Winning Products

InkyBay – product configurator helps both B2C and B2B companies by improving sales processes and customer satisfaction. By using this perfect personalization tool, merchants can ensure every customer gets exactly what they order.

Merchants might deal with a number of different products. It is a common scenario that they look for winning products. With a perfect personalizer tool, merchants can easily find successful versions of products. Inkybay, in this case, might be a perfect choice. With this customization tool, merchants can offer customers to configure their own products. That way, merchants can keep track of what kind of product is doing good and what are the tastes of most consumers. So, use a personalization tool to find your winning products amongst your complete offering and concentrate on manufacturing these winning products.

6 Essentials For Successful Product Personalization

A product personalization business can be difficult to manage if you don’t know how it works. So, if you want to avoid problems and make your web-to-print business successful, follow these rules and guidelines when you offer personalized products.

Specify The Product Criteria For Personalization

If you have a product customization business in eCommerce then you may be concerned about  Can you personalize items on Shopify? Or not.

There are various sorts and criteria for product personalization available in eCommerce especially the platform like Shopify. 

Some web-to-print businesses may begin with a variety of products, but others may begin with a limited edition of customization. Because of this sometimes a web-to-print business can fail. To know more read this.

This depends on the business model and the owner. There are a few things to consider if you own or are planning to start a product personalization business. 

There are many advantages to offering customized products, but keep in mind that not all products are appropriate for personalization. To save money and time, you should only personalize products or groups of products that will make your customers very happy and help you make more money.

In the early stages of launching a product-personalization business, first of all, define your business’s criteria and select an initial product.

Second, look into the market for personalized products by looking at your target audience and the products that are already on the market.

And lastly, choose the best product personalization application for your store that will work as a quick fix to all your product personalization business challenges. To do better performance in business you should know ways of marketing a product online for your eCommerce print business.

Assure a Price Range That Can Be Adjusted Based On The Product Type

Pricing strategies for customized products can be tricky for a business owner. Because not all custom-made products have the same prices. 

Usually, the price depends on the design details and how high-end the product is. So, as a custom business owner, before you set the prices, think about your customers. Fix the pricing so that everyone can afford it.

Do Not Mess With Too Many Features

Perhaps your custom business store offers too many business-oriented features to your customers. It is good to show the worthiness of the tool, but giving your customers too many product personalization options can distract them from their real design idea. Because offering too many options is confusing as well.

To cut through the confusion, make a list of the features that are truly necessary before letting the customer design on their own and disabling the rest. An easy product configurator can increase the AOV of your customers.

Which product personalization features are really important for all types of custom businesses; you can find them by doing surveys or polls on social media platforms, or you can apply an email listing marketing strategy.

Getting real information about anything from prospects and existing customers is the best option because there is no doubt that your customers and prospects are better information providers than your competitors.

Allow Consumers To Save Their Own Design

In the case of eCommerce product personalization, your customers are the most creative ones, and you are just giving them a way to show it by using a custom tool. Whenever you are using a custom tool for print-on-demand business, use a product personalizer app that lets your customers save their designs in different formats, like SVG, PNG, JPG, PDF, and so on.

It doesn’t matter; the saved file should be the customer’s final design. Some customers may want to design again, or someone may be in a hurry and just want to look at their previous design. It can be anything, but as a business owner, it is your duty to allow them to save files in their preferred format. So, as a solution, use a product personalization tool that allows such things.

Ensure Your Product Configurator Allows A Real-Time Preview

There is no doubt that a product personalizer application is a helping hand for a web-to-print business, and most of the applications do their work properly. But still, a customer would be happy if he was able to see a real-time preview. After all, in an eCommerce custom business, seeing the real-time preview is the only way to assume how the whole design will look in real life.

In eCommerce product personalization, gaining customer trust is essential to boost a customer’s lifetime value. To become a reliable custom business owner, choose your product configurator wisely and try it yourself first to find out whether it shows real-time reviews. 

Keep In Mind That “Time Is Money”

Before running any form of eCommerce business, keep in mind that time is money. The value of time is vital for both you and your consumers. This thing is also true for eCommerce personalization businesses.

Avoid using a complex application that will provide your consumers with a lengthy process while personalizing products if you are planning to make your product personalization business a bit more advanced. If you offer personalization services and want to raise your average order value, you need a product personalizer app that is easy to use.

If you choose a complicated personalization tool, the consumer is likely to become confused, leading to additional back-and-forth communication. Consequently, it will result in miscommunications between you and the client. Ultimately, this will harm your company’s bottom line in the long run.