According to The Knot, over 40% of weddings in the US during 2023 took place between September and November. So as you are reading this, it could be peak wedding season or you are preparing for the next year. Whatever might the case be, it is never too early or too late to gift.
But wedding gifts are rather difficult. There are many options out there, but most of them just don’t feel right when giving to newlyweds. That is why we will be discussing the wedding season personalized products you need to give for your friends and family members’ wedding! We will discuss the perfect wedding gift, how personalization affects your gift, and the best products you can buy to kickstart a new journey for the ones getting married.
Why Personalized Gifts Matter More For Weddings?
Why go selling personalized wedding gifts in your store? Weddings are a big event, meaning there will be many people that will go to the event. If there are about 100 people coming to the wedding, then you can expect just about a 100 gifts. Everyone wants to be unique with their gifts to be memorable, and that is where you want to capitalize on the market.
Personalized wedding gifts will cost more due to the customization needed to make it personal. You might think that might be a hindrance for your store’s sales. But Esty reports that 70% of millennials would spend more on personalized gifts than normal gifts. This is good news as you have a good customer base and can enter the viable market of wedding gifts.
10 Wedding Season Personalized Products For Gifts
So what products do you sell to attract potential customers to your store for their wedding gift needs? Here are some popular products that you can sell in your store:
Product#1 Custom Engraved Cutting Board
Let’s start off with an item for the kitchen with a personalized cutting board. It is the perfect gift for newlyweds who will soon start hosting dinner parties or enjoy cooking. For your store, you need to ensure the cutting boards are of high quality so customers get use out of it. Also, you can start selling bamboo or hardwood cutting boards so they are durable and last a long time.
The personalization can be from having the cutting board be engraved with the initials of the bride and groom. You could also have a special message or the date of their marriage on the cutting board. For some, you could even introduce engravings of recipes or quotes. The possibilities are there for personalization, which is why cutting boards makes a perfect personalized wedding gift that you can sell from your store.
Product#2 Personalized Wedding Vows Art
In the western world, wedding vows are a tradition to solidify love between a couple. Now imagine if you can turn those wedding vows into art and give it to the newlyweds. The personalization is already there and you can give them beautiful artwork on high-quality paper to commemorate their special day.
The personalization of turning wedding vows into art creates a lasting memory. It serves as a daily reminder of the couple’s love for each other. Your shop could allow custom artwork and different design styles, fonts, and colors to suit the couple’s tastes. When making a product to personalize wedding vows, make sure you have defined parameters for where the design is to make it possible to produce personalized messages such as this to a large customer base.
Product#3 Custom Monogrammed Toiletries
If you need to dominate your Shopify store’s USP (unique selling point), then selling luxurious towels monogrammed with the couple’s initials could be the way. Most couples will get toiletries as gifts but you can swoop into the market with personalized toiletries like towels, bathrobes, hairbrushes, and more.
For the personalization itself, you have many options. You could have different fonts and designs monogrammed for the initials. You could also include small designs like wedding rings to commemorate their wedding. With both the range of gifts and different types of personalization you could do, you give customers many options to choose from.
Product#4 Personalized Wine Glasses
Laser engravings is a great way to give customers more personalization options. With laser engravings, fragile material like glass can be engraved without compromising the glass structure. That is where personalized wine glasses with laser engravings are a great product to sell in your store as wedding gifts.
While laser engravings might be an expensive investment to undergo with all the machinery needed for the engraving process, it makes up for it by being a unique gift. Uniqueness is what you want your customers to feel and engraved wine glasses are just unique enough to make a business out of. Just like the others, the personalization options are many and unique in itself.
Product#5 Engraved Jewelry Box
Newlyweds sometimes get jewelry as a wedding gift. This might not be a gift that everyone can give due to it being expensive. However, one product you can sell in your store are jewelry boxes to keep the jewelry safe inside. And by engraving it, you can help personalize it as a wedding gift for your friends and family.
What your store can give in personalization are different variants of jewelry boxes. For example, you can have material variants such as glass, metal, or wood, to make the box itself. The next option you can give is engraving the box itself to make it personal as a wedding gift. This will make each jewelry box personal enough to be a worthwhile gift for a wedding.
Product#6 Personalized Coasters
Coasters are a flat material to hold glasses and cups on top of it so the condensation from cold drinks does not affect the furniture. For small businesses, coasters are an easy product to source and sell in your store. Newlyweds will have many parties to come in the future and coasters make for the perfect gift. While you are at it, you can make personalized coasters for wedding gifts.
With coasters, you have more personalization options than most other products on this list. We have already mentioned engraving names and dates. You can do that with coasters and also include pictures of the wedding itself on the coasters to remember an unforgettable memory for the couple. Pictures and letters combined on the coaster will make the perfect personalized gift for you to sell in your store.
Product#7 Custom Wedding Cake
Cakes are the centerpiece of the reception of a wedding. Everyone will marvel at it for a moment and forget all about it as they eat it later on. But if you have a bakery store, custom wedding cakes are a niche that many would be interested in getting.
The personalization on the cake itself can be of a wide range. You could get a picture of the couple on the cake, custom cake ornaments that the bride and groom can take home. You could even sell heavily customized cakes that tell the story of the couple and their journey till the wedding day.
Custom wedding cakes are a very specific niche that would require considerable skill in baking. However, with the ornaments example, you can make cake decorations instead of selling the cake as a whole to supplement a unique niche in the market.
Product#8 Scents And Perfumes
Scents and perfumes are great products to sell in your store because of the large variety of products you can have. With scented candles alone, you could have over 10 popular scent variants for it. Similarly for perfumes, you can have many different types to sell as wedding gifts.
Where you can differentiate from the other stores selling the same product is by personalizing the scents and perfumes. For example, your store could have their own unique scent to sell or you can personalize scents and perfumes for customers’ specification for it to be the unique wedding gift.
Product#9 Personalized Luggage Tags
Most couples either have destination weddings (where the wedding takes place in a different location) or go on honeymoon after the wedding has ended. Personalized holidays are difficult to manage for any store. However, you could sell luggage tags for wedding gifts instead.
For couples who love to travel, personalized luggage tags are practical. It makes luggage easily identifiable and also personalizes the luggage itself. For your store, you can choose various materials like leather, metal, or durable plastic in various colors. For the tag itself, you can add decorative elements such as travel-themed icons or tags with special messages. This makes the luggage tag more personalized as a wedding gift.
Product#10 Custom Picture Frames
The wedding and subsequent honeymoon later, the newlyweds will be home. For close friends, a gift to commemorate everything in its entirety would be hanging up pictures around the house. For your store, this would be the perfect opportunity to make custom picture frames to hold the wedding and honeymoon photos. For the personalization, you can create custom frames with various designs that customers can choose from. Or, you can have pictures or custom art work sublimated on the frame itself to make the frame truly one of a kind. With enough customization options, you have a good business of selling frames as wedding gifts.
The E-commerce Problem With Personalized Products
With a viable market and some product ideas to go along with it, now you decide you want to open an e-commerce business via Shopify to start selling your wedding gift products. With design ideas from customers, you can easily make personalized wedding gifts.
But things can go wrong very quickly. Customers with vague design ideas means you would have to put more effort in each personalization. The extra effort will be appreciated by customers but you cannot always count on it to keep them satisfied. To go around such an issue, having the customers design the product themselves and show you concept idea that you would later transfer on to the product. With their design ideas, you have a better foundation to work on the personalization.
This creates an exceptional customer experience for shoppers. As they get to design the product, your store takes away most of the burden of designing and can simply implement the design onto the designated product. But they will still need a design template on where customers can design the product and add their personalization.
The Solution To Personalized Products On Shopify – Product Personalizer
On Shopify, this is possible through third party apps like a product personalizer. The product personalizers show the customers the template of the product and where they can design and change certain aspects of it. Here is an example of a product personalizer that you can use on your Shopify store:
Here is the view of the product personalizer so let’s get to explaining what is going on here. On the left, you see all the different personalization options available for customers. They can add personalized texts, add their own graphics, or use a set design template to decorate the product for the wedding gift.
On the top of the left side panel is where customers can choose which product they want to personalize. All the product options that are customizable are here so customers can easily browse the customizable products. It gives customers more chances to look at other options your store offers and give it all in one place.
In the middle is where the magic happens. All the personalization happens in real-time as customers are making their changes. This allows the customer to see what changes are happening.
And on the bottom, you will see the price and any changes in real time. This product personalizer has a dynamic price generation. This means if there is a design that requires more money, price generation will reflect the changes to the customers. You can set which design will cost more than others so customers understand there are no hidden fees with their personalization. This allows your store to be more transparent to customers about prices while they get to freely design the product however they want.
With one app, customers can design their products, browse all customizable options, and see how much it would eventually cost them to buy the personalized wedding gift. No longer do you have to worry about the design ideas because you are giving the customers access to the design and how they want it for their store. It’s simple and easy for your Shopify store to implement and you give your customers a unique experience when they shop on your Shopify website.
Bottom Line
Picking out a wedding gift is never easy which is why a personalized gift is more thoughtful for the receiver. That is where you can capitalize on the wedding season personalized products market and sell some of the most popular wedding products out there. With the right tool, you can easily apply it to your e-commerce website and be able to sell personalized products effortlessly.
