Last Updated on August 19, 2025
Black Friday and Cyber Monday are just around the corner, and the clock is ticking. Are you ready for the biggest celebration of the year?
For ecommerce owners, this is not just another sales event; this is the most crucial time of the year. According to NPR, shoppers spend around $ 10.8 billion on Black Friday. This number alone is enough to make you run for this season. Consumers are ready to spend, so you must have the best strategies in hand to attract them.
To ensure you stay ahead of your competitors, we have the best marketing ideas ready for you. Check out the best 10 marketing ideas in this blog to win this BFCM season.
Key Takeaways
- Black Friday online sales reached $10.8 billion just last year, underscoring the global impact of this holiday season.
- BFCM is one of the most anticipated times of the year. Consumers often save up over the year to spend on shopping.
- Start promoting early and offer early bird discounts to attract the largest number of customers.
- Influencer marketing can top all the other marketing strategies.
- In this era of the internet, make social media your biggest strength and promote your deals as much as possible.
Before we jump into the marketing strategies, let’s see some Black Friday and Cyber Monday holiday stats that will inspire you.
- Below are the statistics of online shoppers’ spending during Black Friday and Cyber Monday over the year:
| Year | Black Friday Online Sales | % Change Per Year |
| 2024 | $10.8 billion | +10.20% |
| 2023 | $9.8 billion | +7.46% |
| 2022 | $9.12 billion | +2.24% |
| 2021 | $8.92 billion | -1.22% (a decrease) |
| 2020 | $9.03 billion | +22.03% |
| 2019 | $7.4 billion | +19.35% |
| 2018 | $6.2 billion | +24.00% |
| 2017 | $5 billion | +27.00% |
- 34% shoppers indicate that they will start their Black Friday shopping on Thanksgiving. (DriveResearch)
- 75% of the global Shoppers wait all year for this holiday season. (HOSTINGER)
- Only 16% shoppers don’t believe in the hype of BFCM. (DHL)
- Cyber Monday sales surpassed $13.3 billion last year. (Cropink)
What Are Black Friday & Cyber Monday (BFCM)
Black Friday is generally the fourth Friday in November. It is the day after Thanksgiving. This day is considered one of the busiest shopping days of the year.
Cyber Monday is the Monday after Thanksgiving and two days after Black Friday. Online marketers have the chance to earn a greater percentage of revenue on this day.
About 87.3 million people shopped online, and a whopping 81.7 million people visited stores on Black Friday and Cyber Monday holidays. To deal with this big crowd of online holiday shoppers, you need some unique ideas. Consumers wait all year long for these events. Shop owners can ace their sales with the best marketing strategies.
Best Marketing Ideas for Black Friday and Cyber Monday
Hit your sales margin by considering these 10 best marketing ideas for Black Friday and Cyber Monday:
1. Early Teaser of Upcoming Sale
Early teasers of the upcoming sale create hype before the actual event. Creating short but meaningful teasers is like trailers before a movie. It would give your customers a brief idea of the coming products and impressive offers they can unlock. Various leading companies use this tactic to create buzz among customers, so when the day comes, sales reach their peak.
These early teasers can include short videos, pop-ups on the website, or reels on social media. Regardless, you must incorporate the Black Friday theme throughout these teasers to communicate when consumers can unlock the offer.
Additionally, with teasers, retailers can be sure of the offer and product they will come up with. It helps you understand the number of customers interested in the product and the sales.
Here are some ways to implement teasers for upcoming Black Friday sales:
- Publish sneak peek on website with pop-ups.
- Include holiday deal brief in newsletters.
- Publish short videos or reels on social media.
- Create banners and posts highlighting Black Friday deals ahead.
2. Create an Email List and Nurture
Creating an email list of potential customers is essentially a pre-estimation of the number of customers who will purchase the products. With teasers, you will see how many customers feel interested in the deal. From there, collect their email address and ensure it is used to the best advantage.
According to research, there are around 4.6 billion email users worldwide in 2025. If you can target the right user, your sales are ought to go up. Creating an email list ahead of time ensures your leads are well-nurtured and informed about Black Friday and Cyber Monday deals.
To create a targeted email list, you must encourage your customers ahead of time to share their emails.
Here are some tips about how to encourage visitors to provide their emails:
- Offer a demo of your top products in exchange for emails.
- Offer promo codes to visitors in exchange for their email addresses.
- Use pop-ups on the website to encourage customers to provide their email addresses.
- Use Google Forms with social media platforms to share email addresses in exchange for a VIP pass to sell.
Once you have the desired email list, it’s time to nurture them. Without nurturing, these email lists are of no use. You must start the process ahead of time, so you can encourage these customers to purchase on Black Friday or Cyber Monday. Here are some ways of nurturing emails before the event:
- Send a weekly newsletter containing a reminder of Black Friday and Cyber Monday deals.
- Give a sneak peek at the products and deals they’ll be offering.
- Send emails with countdown timers during the sale.
- Offer additional sale time exclusively for your email lists.
3. Offer an Easy Shopping Experience for Customers
In this era of online shopping, people always look for convenience and helpfulness. With so many rising competitors each day, your ecommerce store needs to have smooth navigation and a seamless user experience.
During Black Friday and Cyber Monday sales, you need to expect triple the traffic on your website. This means your website should have smooth accessibility. Here are some ways you can ensure a slick shopping experience for your customers:
- Ensure your website is quick, responsive, and doesn’t take more than 1sec. Studies show that increased loading time sways away customers.
- Implement responsive designs that can adjust to any screen size to provide better visuals for customers.
- Avoid adding too many pop-ups that obstruct scrolling. Add an option to minimize pop-ups if the customer wants.
- A powerful search option will increase accessibility on your website a lot. You must not forget this small button during the holidays.
4. Use Gamification for Black & Cyber Monday Marketing
Gamification is an entertaining marketing strategy. According to a survey, almost 9 out of 10 online retailers use gamification to engage more customers. The reason is that engaged customers are more likely to make a purchase from your store.
Utilize online gaming apps like OptinSpin and Wheelio to provide discounts and gifts based on your gaming scores. To increase engagement, here are some ideas for implementing gamification in your website:
- Set up a wheel for customers to spin and win exciting gifts, including free shipping, product samples, complete free products, promo codes, or gift cards.
- Offer a mystery box with a set purchase amount, encouraging customers to spend more during the holidays.
- Create a referral program on your website where anyone can win by referring your store to a friend.
5. Launch a New Product for Black Friday & Cyber Monday
Launching a new product during the holidays will create more buzz among customers and boost your sales. New product or features means you are offering something different and unique to your customers that was never there. This alone makes your store unique from all the other stores offering similar discounts.
In today’s competitive landscape, where customers are constantly seeking the latest products, offering exclusive items during BFCM can help you stand out. This will create a sense of urgency among customers, leading them to buy it immediately. Here are some ideas for launching a new product:
- Offering limited edition products like t-shirts, customized gifts, and more.
- Create exclusive gift boxes for increased sales on Black Friday and Cyber Monday.
- Personalized perfumes, jewelry, or apps are a great way to attract customers to your store.
- Bring a unique customization feature like ‘Design Your Own Products’ to your ecommerce store with personalization apps like InkyBay.
- Collaborating with other store owners on products during this holiday can also be a great idea.
6. Offer a VIP Early-Bird Discount
The early bird discount offer is a limited-time promotion that encourages customers to make a purchase in advance. These discount offers ought to have some variations. Research shows that the most effective online shopping trigger is scarcity. This pushes customers to make quick decisions. 60% millennials will buy something within 24 hours, feeling FOMO.
- Here are some ways you can implement FOMO and offer an early bird discount:
- Offer an exclusive discount upto 10-30% upon early registration.
- Special discount for loyal customers as ‘VIP Discount’ would promote long-term loyalty.
- Give pre-access to newly launched products for early birds.
- Offer a free trial of products for selected customers.
7. Collaborate with Influencers
Collaborating with influencers can significantly boost your campaign’s visibility. Along with that, you get increased reach, which converts into more sales. Influencers have a wider reach to a variety of audiences. When they promote your BFCM campaign, it automatically reaches different levels of audiences.
Studies show that 69% of consumers trust influencers’ recommendations over friends and family to make a purchase. For such an important sales season, it would be completely unacceptable not to utilize the power of these influencers.
Here are some ideas on how to collaborate with influencers to promote your Black Friday and Cyber Monday marketing deals:
- Choose the right influencer who works in your product niche, so you can reach the right audience.
- Create a content strategy that builds anticipation among customers. Collaborating with influencers ahead of time is a great strategy.
- Track and measure your content to determine if it effectively creates audience engagement. Collaborate with several influencers to get the best output.
8. Offer Product Bundles
Offering bundle products has been a true game-changer for e-commerce shop owners. You can group complementary products to encourage increased purchase. This allows quick decision-making among customers.
During Black Friday sales, bundling products can make a significant sales impact. Discounts offered for bundle products translate into better value to customers. As customers can get bundle products in one go instead of searching endlessly, they automatically make the purchase in one go.
Here are some ways of offering product bundles:
- Bundle products that are often purchased together to make it easier for customers.
- Offer discounts on bundle products,and make sure you show how much it costs before the discount.
- Curate urgency with limited-edition bundle products.
9. Social Media Ads
Social media is the most potent spear in this digital era to reach your targeted audience. As the influence of social media is rising day by day, you must make a calculated appearance on social media. Studies show 75% of people use social media for purchase advice.
Considering there are around 5.42 billion social media users, your first target must be social media users. To reach maximum users, there is no alternative to social media ads. With social media ads, you can reach exactly the audience you want to attract right back to your website. Here are some of the strategies you can implement in your social media ads:
- Run omnichannel campaigns to maximize results from your social media ads. The social media audience is scattered across different platforms, so you must target all of them on BFCM.
- Promote reward programs in your social media ads, highlighting the discounts and offers on your products.
- Promote a giveaway contest across social media to attract potential customers.
- Lucrative videos and reels featuring your products are the most effective way to promote to your target audience.
10. Live Stream Shopping
In this era of the internet, if you are not using live streaming to promote your Black Friday and Cyber Monday deals, you are missing out big time. With the live streaming market projected to reach $345.13 billion by 2030, you must jump into this trend right away.
Live streaming your discounts and bundle products on BFCM holidays will not only increase sales but also promote a stronger customer bond. Interactive live streams, such as Q&A sessions and live giveaways, are really popular these days. A huge amount of potential customers appreciate this kind of sales engagement.
Here are some ways you can hold interactive live sessions for BFCM:
- Hold a Q&A Session to answer the most asked questions on your website.
- Provide a time live stream discount or giveaway.
- Invite popular celebrities on your live stream to boost engagement and attract more viewers.
- Offer discounts for sharing your live stream.
Final Words
Black Friday and Cyber Monday are two of the most anticipated times of the year for both ecommerce owners and consumers. Consumers often seem to wait for this time to get their hands on the best deals. To make sure you appear on the right consumers’ feed, you must implement the best marketing strategies.
Every other ecommerce owner tries to attract the largest number of shoppers to their website. Without the best marketing strategies, you won’t be able to compete. In this blog, we have gathered the best marketing strategies for Black Friday and Cyber Monday. These will help you stay ahead of the game and attract a vast customer base. So don’t wait, start your BFCM campaign right away!
