Last Updated on April 21, 2025 by Rakibul Islam
The e-commerce industry has gone beyond just shopping for the product. Now in 2025, it has become an experience to enjoy, which has been greatly driven by the personalized experience. Experience that has been solely tailored to meet the needs of an individual. According to Epsilon, 80% of e-commerce shoppers expect personalized experiences and it has been greatly made possible by the rise of Shopify. Most Shopify stores face the challenge of cart abandonment, where they are on the verge of making a sale but are unable to convert it due to the exclusivity of their offerings. Here’s where visual CPQ can help; visual CPQ stands for Configure, Price, Quote. One such visual CPQ solution for Shopify businesses is the InkyBay Product Personalizer app. It’s a software that makes shopping easier and enjoyable by letting the customers see and design products visually, get updated prices instantly, and receive quick quotes. With visual CPQ and its solutions like InkyBay, Shopify store owners can make customizable simple, improve the shopping experience, and ultimately boost the sales.
In this guide, we’ll explore how exactly visual CPQ helps ecommerce businesses to grow big and satisfy the customers with the shopping experience to the fullest.
What is Visual CPQ?
Visual Configure, Price, Quote (CPQ) software lets customers customize products visually, see pricing updates, and generate quotes instantly. The shopping experience gets enjoyable, simple, interactive, and seamless for ecommerce businesses like Shopify stores.
Key Visual CPQ Features
Visual CPQ offers a number of features that ease the shopping experience. Among all the features, let’s look deep into the core of the features:
1. Drag-and-Drop Product Configurators
Drag and drop configurator is the first thing that comes into the term when there is a discussion about Visual CPQ, configure, right? Visual CPQ app/softwares offer this drag and drop configurator so that the customers can personalize the offered product according to their preferences with ease. With a drag and drop configurator, the shopping journey for customers becomes a playground. They can mix and match with the options available, whether they are customizing a product as simple as a t-shirt or a complex product like a bicycle. This intuitive feature enhances engagement and makes customization accessible to everyone, even those who have mere exposure to technology.
2. Automated Pricing Rules
Next is pricing. With Visual CPQ, Shopify merchants can offer automated pricing rules based on customer’s customizations. Apps like InkyBay offer detailed pricing configurations, allowing merchants to set prices for every configurable part. Whether it’s offering sizes, changing colors, or incorporating images and icons, each customization can have predefined pricing, which will automatically reflect in the final cost of the customized product.
3. Instant Quotes
Before Visual CPQ, requesting an instant quote was a complex process. Customers had to manually search for options and reach out to the merchant to get a custom quote. But visual CPQ simplifies this, which, in turn, boosts the conversion process and the speed required, in addition to the convenience it takes. Now the customer can get a detailed breakdown of costs at any stage of the customizing process, helping them make informed decisions. The quotes include every detail, such as base product price, customization costs, taxes, and shipping fees, ensuring there are no hidden charges. Now, by eliminating the waiting time for a quote, customers are more likely to complete their purchase quickly, reducing cart abandonment rates.
4. Shopify Integration
Visual CPQ apps are built to work flawlessly with Shopify; store owners can easily integrate visual CPQ tools into their website without the need for extensive modifications. However, they only need to configure the environment to match their preferences, tailoring it to their customers’ needs. Moreover, the native compatibility simplifies operations, allowing businesses to deliver a smooth and unified shopping experience for their customers.
Benefits of using visual CPQ for your Shopify Store
1. Interactive Buying Experience
When customers are offered an extensive range of customization tools, they may feel overwhelmed and experience decision fatigue. The interactive buying experience eliminates decision fatigue by allowing customers to actively participate in the design process according to their preferences. Stores using visual CPQ report at least 35% more engagement, as customers spend more time exploring personalization options.
A prime example of how visual CPQ enhances interactive buying experiences is Nike’s “Nike by You,” where customers can design Nike products to their preferences, such as choosing different color combinations for various parts.
Additionally, customers can select from predefined design templates or create their own before finalizing key attributes, such as intended usage (for males or females) and size. This interaction makes the buying journey enjoyable while also making customers feel valued.
2. Higher Conversion Rate
Customers are more likely to buy an item that visually attracts them. With visual CPQ, customers can gain an overall idea about the product they are selecting. With the integration of newer technologies like AR/VR, they can also view the item in real life, significantly increasing the chances of conversion.
For instance, imagine a customer personalizing a wall clock, how impactful would it be if they could see a real-life preview of the clock hanging on the wall through the screen of a VR device! While technology is all that made it happen, visual CPQ makes this possible.
According to Linvelo, brands like Nike and IKEA have seen up to a 94% increase in conversion rates, as customers feel more confident in their purchasing decisions when AR/VR technology is incorporated.
3. Reduced Return Rate
Visual CPQ is a highly effective solution for reducing returns or lowering the return rate. By providing customers with a customization configurator, potential buyers can be converted into satisfied customers. Since shoppers know exactly what they will get, the chances of mismatches and post-purchase regrets are minimized. Additionally, fewer returns lead to greater operational efficiency, reducing costs associated with reverse logistics, restocking, and refunds. This ultimately enhances customer retention and trust, ultimately boosting profitability.
4. Streamline Sales Process
Visual CPQ offers a flawless sales experience by reducing complexities, enhancing decision making, and customer engagement. It eliminates inefficiencies associated with manual quoting by providing real-time price calculations based on customer configurations. The interactive configurator helps customers make informed decisions, reducing back-and-forth communication and shortening the sales cycle. Additionally, automated approvals for design and configuration ensure a seamless workflow, minimizing delays and errors in custom orders. Ultimately, Visual CPQ enhances operational efficiency, improves customer satisfaction, and drives revenue growth, making the entire buying journey faster, smoother, and more effective.
5. Competitive Advantage
One of the key benefits of visual CPQ is that it helps businesses stand out from the competition by offering a more effective, personalized, and engaging buying experience. While everyone else is providing a traditional purchasing experience, the addition of visual CPQ makes it unique, flawless, and visually appealing. Additionally, businesses may find the usual quoting and configuration procedure to be difficult, slow, and flawed. These processes are made easier by Visual CPQ, which guarantees accuracy and transparency by enabling clients to configure items in real-time with fast pricing. Moreover, this provides businesses a competitive edge over others who depend on manual, ineffective workflows by reducing lead times and improving customer satisfaction. Additionally, simplified order processing and automated approvals eliminate errors and delays in custom orders, increasing operational effectiveness.
How to Implement Visual CPQ on Shopify?
Implementing Visual CPQ on Shopify has been made easier by the most popular Shopify app, InkyBay Product Personalizer. It can significantly enhance the shopping experience by providing customers with real-time customization options. With the traditional product configuration module, customers often had to rely on static images and descriptions, which led to uncertainty and sometimes brought disappointment in the exchange of their expectations. However, Visual CPQ allows buyers to interact with products, modify features, and receive instant pricing updates based on their selections, creating a more transparent and engaging buying experience.
InkyBay Product Personalizer is the most popular and demanded Shopify app designed and developed to ease this customization experience. It enables Shopify merchants to offer interactive product personalization while also offering pricing accuracy and seamless order processing. By integrating InkyBay with Shopify, businesses can provide an intuitive and efficient CPQ system that reduces manual quoting errors, enhances customer satisfaction, and ultimately boosts conversions.
How to use InkyBay’s visual CPQ?
In a few easy steps a shopify merchant can integrate InkyBay product personalizer to their Shopify store. Here’s how it can be done:
- Install InkyBay: Install the InkyBay app to your Shopify store from the Shopify App Store.
- Configure Products: Set customizable features such as colors, sizes, cliparts and images within InkyBay.
- Enable Visual CPQ: Activate real-time visual customization and dynamic pricing to the customization options and improve customer engagement.
- Integrate Pricing Rules: Set up automated price calculations based on configuration choices to provide accurate quotes.
- Optimize User Experience: Modify the design lab interface or choose from InkyBay design lab themes to match your brand and ensure a flawless user journey.
- Test & Launch: Check the system’s functionality, ensure order accuracy, and deploy the live version for customers.
Conclusion
Visual CPQ is more than just a configuration tool, it’s kind of a revolution for ecommerce businesses. By merging real-time customization with accurate pricing, it enables customers to make informed buying choices while ensuring businesses to operate with efficiency. In today’s technologically advanced ecommerce world, where personalization and speed are at its core, Visual CPQ helps to eliminate confusion, reduce errors, and enhance the overall shopping experience. Whether you sell personalized apparel, custom accessories, or high-tech gadgets, this solution transforms your Shopify store into a powerful, conversion-driven platform.