Last Updated on March 27, 2023 by Paul
Mother’s Day 2023 is just knocking on the door. For all mothers, Mother’s Day is a special day. So, to grab the attention of your customers on the eve of Mother’s Day, do something special at your Shopify store.
Examine your competitors’ and the statistics data of their Mother’s Day customers to beat their sales and engagement.
If you are a Shopify store owner, you must focus on custom mother’s day gift ideas. Because Mother’s Day is the country’s third-largest retail holiday, a store owner can improve sales with the proper marketing methods and a unique product Personalization idea. Moreover, it also increases the possibility of bulk orders.
According to a study, 66% of people love to get personalized gifts rather than generic ones.
But which gift will be the perfect one for Mother’s Day? If you are puzzled, we are here to help you give ideas about how you can make mothers day special with Personalized Gifts. We have already generated ideas about Valentine’s day gift ideas and Christmas Gift ideas. Read them if you want to generate ideas about personalized gifts.
Custom Mother’s Day Gift Ideas- Which Are The Best?
According to the most current survey from the National Retail Federation, 83% of shoppers celebrated Mother’s Day in 2021.
However, the average predicted Mother’s Day expenditure per person continues to rise every year. In 2020, it will reach $220.
People usually choose a particular type of gift for Mother’s Day. For instance, Clarus Commerce also publishes some data about Mother’s Day, such as:
- 53% of people love to give flowers.
- 38% of customers buy greeting cards.
- Jewelry is preferred by 28% of people.
- 23% of shoppers like to purchase clothes.
- For Mother’s Day, 34% of men and 19% of women wish to buy a customized gift or service for their mother.
According to this data, sock up your inventory or control your inventory if you sell customized products in your store. Now have a look at what type of product you need to sell to grab customers’ attention, and which are the best gift for mother’s day?
- The idea for personalized dry flowers
- Personalized greeting cards
- Customized mug/cup
- Custom pillows or blankets
- Jewelry
- Personalized Clothing
Gift Idea 1- The Idea for Personalized Dry Flowers
Flowers just took the first position on the list of things people love to give their moms. At the same time, most customers sell flowers as eCommerce store owners try to do something different and sell customized flower bouquets.
Fresh flowers are the best traditional Mother’s Day present, but a dried bunch of flowers is more classy and will last longer. However, your customer can send this gift whenever their mother is far away.
So, try to connect to your customer’s emotions and build an idea of selling customized dried flowers, bouquets, or single flowers. For example, tulips, lilies, and white roses are the most preferred flowers for Mother’s Day.
Gift Idea 2- Personalized Greeting Cards
A customized gift card is the perfect way to ignite your customer’s memory. Provide them with a variety of card templates and ideas. so that they can make a card with their mother’s picture on it.
Gift Idea 3- Customized Mug/Cup
Though the customized mug or cup idea has become very common nowadays, people still prefer to customize a mug as a gift.
According to Statista, in 2019, the global market for customized gifts was estimated to be worth around 23.5 billion dollars. The market is expected to increase to 34.3 billion USD by 2026.
So, as a shopper, you can see that customized gift ideas are not going down anymore. So let your customers design their mugs. If you are a Shopify store owner, use a product personalization application to do this step more efficiently.
Gift Idea 4- Custom Pillows or Blankets
Hugging a mother is the nicest feeling because her love is gentle, warm, and pleasant. So, make an idea of personalized pillows with photos for your customers to express their feelings and affection in a warm way towards their mother.
This personalized idea will constantly remind you of the great link between your customer and his mom.
On the other hand, a personalized blanket also reflects the same sentiment as your customer. This blanket is not only for mothers; it helps them to personalize it for their grandmother, sisters, or other important women in their lives.
Gift Idea 5- Jewelry
Hugging a mother is the nicest feeling because her love is gentle, warm, and pleasant. Create a unique, personalized pillow with photos for your customers to express their emotions and affection. This personalized idea will constantly remind you of the great link between your customer and his mother.
On the other hand, a customized blanket also reflects the same sentiment as your customer. This blanket is not only for mothers; helps them personalize it for their grandmother, sisters, or other important women in their lives.
Gift Idea 6- Personalized Clothing
Clothes can be both customized and traditional. That means selling clothes in every situation is good. Clothing gifts for mom are always exciting. If you know her decision, you have a great opportunity to make it on a large scale. To get a better idea, follow the fashion and clothing trends.
Marketing Plan for Your eCommerce During Mother’s Day
Of course, gifts are the main attraction of your store, but how will people know you are selling products? To do this nicely, borrow an effective marketing idea.
Use a mother’s day theme for your shop, because when customers come to your shop, they must feel attached to it. When they will feel attached it will make them loyal to your brand.
Add a guide and a description of whatever product you are selling. On the other hand, offer a giveaway and a discount, or people will mark your potential rather than your competitors. Lastly, do not forget about social media, email marketing, and Pinterest marketing.
In this case, push notifications are an excellent marketing tool for staying in touch with your customers. Displaying eye-catching visuals promoting your mother’s day gift ideas and special discounts is the most effective way to grab customer attention.
Furthermore, a Mother’s Day promotion caption for social media is also useful. According to convince and convert throughout the year, approximately 93% of shoppers use a coupon or discount code. So, before offering custom mother’s day gift ideas for your shoppers, set all the strategies and plans.
How An Online Product Personalizer Can Help You During Mother’s Day?
We have already generated some top ideas for personalized products for your Shopify Store. But Do you know? You can enrich your product personalization business a bit more with a product personalizer. This type of application allows your customers to design their own products without any hassle.
As a Shopify store owner, you must know there are several applications available in the Shopify app store that can help a web to print to grow.
Here we are giving you an example to show what an ideal product configurator can look like-
Here, you can see a product personalizer, which is available at Shopify allows the customer to design their own product by using the marked features without any difficulties. On the eve of mothers day, you can, of course, sell readymade personalized products but additionally, you can add such applications in your Shopify Store.
Bottom Line
To conclude, Mother’s Day is a significant commercial event celebrated all over the world. So, prepare your promotions ahead of time, focusing not only on gaining new clients but also on keeping existing customers.
Custom Mother’s Day gift ideas for your eCommerce are really important to grab customer attention and generate sales during Mother’s Day. Including different gift ideas and a proper marketing strategy will be beneficial for your eCommerce store.